It wasn’t until the end of my second year at University that I decided to learn more about Search Engine Optimisation (SEO) and its importance to online journalism.
The practice of SEO, in case you’re unfamiliar with the term, is to improve a website or web page’s visibility and rankings in search engines like Google, Yahoo! and Bing. These ‘organic’ or ‘natural’ search results can actually generate more than half of a website’s overall traffic on a regular basis.
However, some modern classrooms and newsrooms still do not recognise the importance of SEO and many journalists are relying on outdated training as there have been dramatic changes during the past few years.
Here are some useful Search Engine Optimisation tips for journalists:
1) Use related keywords
Keywords are the various phrases that people type into search engines, ranging from “local election results” to “Kim Kardashian wedding”. It’s extremely important to include relevant keywords in your copy as it will help potential readers find your article more easily. Try to cover all the various terms and expressions that people may use when searching for articles about the specific topic or event you are covering, rather than repeating one specific phrase.
2) Avoid jargon
The most effective way of covering as many keywords as possible, without overdoing things, is by avoiding complicated language and jargon. Writers must consider what their target audience is typing into Google and use those specific phrases. This includes using people’s full names and spelling out abbreviations in full at least once or twice, such as using both “the Royal Bank of Scotland” and “RBS”.
3) Include keywords in headlines
The most effective way to optimise headlines for search engines is by thinking of an intriguing title that includes one or two targeted keywords. Don’t use something vague or inexplicable, no matter how funny or clever it might be. Some people believe SEO prevents online journalists from using traditional puns as the focus is on keywords, but there is no reason why news websites can’t find an effective blend of both.
4) Structure your articles
As a trainee journalist or journalism graduate, you should know about the Inverted Pyramid structure and how to prioritise information in a news story, starting with the ‘who, when, where, what and how’ aspects in the introduction. This is crucial when writing for online as you not only need to entice readers, you must also tell the various search engine robots what the rest of your page is about.
5) Sort your content
Another way of letting search engines know what your content is about, is by sorting it into an appropriate category and using relevant tags. For example, if you are about to publish a story about the General Election, a category might be “News” or “Politics”, while the tags may include “David Cameron” and “Conservatives”. Most online journalists will already do this, but you may not realise the benefit of it for SEO.
6) Consider technical aspects
There are a number of user experience and technical aspects that can also affect how websites perform in search engine results. Some of the most important things to do include formatting articles, optimising pictures and photos, writing unique Meta descriptions and page titles, and making sure your website is easy to use, navigate and understand.
7) Customise page titles and URLs
Most news websites automatically use a story’s headline as the title tag, which is the text that appears at the top of your browser window, and URL. However, it is important to rewrite these using keywords prior to publication as search engines look at both of these to see how relevant your article is to a specific search term.
8) Link to other articles
Search engines see hyperlinks like votes of confidence, in the sense that the more links a page has going to it, the better it will do. It’s important to get into a routine of including hyperlinks to sources and other relevant web pages in your articles, and you may get links in return.
For example, if you are writing about the latest development in an ongoing court case, it makes sense to give the reader some background information and link to previous articles on the subject, whether they are on your own website or elsewhere.
9) Optimise anchor text
When you include hyperlinks in your articles, use headlines or relevant keywords as the link text, also known as ‘anchor text’, rather than “click here for my previous article” or “for more information click here”. Search engines look at this text to work out how relevant a page is to those certain words.
10) Don’t duplicate content
Duplicated content is a problem when it comes to SEO, as search engines don’t know which web page is more relevant to a given search query. If you copy and paste from another website, or vice versa, Google will sometimes punish the site they believe has ‘copied’ another one. Journalists need to be particularly careful when it comes to press releases, and you should never publish these word for word.
SEO is a crucial part of writing online content and the sooner you learn these techniques, the better chance you stand of finding more people to read and share your articles. Who knows, you may even choose to pursue a career in the SEO industry like me!
Solar power is well-liked selection for property owners and company proprietors. Why haven’t you commenced using solar yet? If you are looking at determining what solar energy are capable of doing for you, this post will help you along. Keep on studying to discover some great facts about making the most of solar panel efficiency.
Utilizing any kind of solar technology is certainly one approach in becoming great for the atmosphere drastically. You will find numerous choice for solar power techniques both in tankless and normal water heaters. It is possible to set these in almost any warm area.
A Guide To Buying Solar Panels
May 05, 20110
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Here are some guidelines to be considered when you are buying solar panels for the first time. This guide may be helpful especially for the first time buyers who are confused about solar power and want to know how to make the right solar panel investment.
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What are the things you need to consider when buying your solar panel system?
Make sure you only deal with credible solar providers who can provide you with expert and accurate advice about the best design and installation to suit your home & budget.
They should also be able to provide you with accurate figures on the approximate system payback time.
You should also be educated about what the rebates and incentives offered by the government are and how to maximise them. You should also be aware of the feed-in tariff that you can access in your state that will pay for the electricity produced by the panels.
You do get what you pay for, and settling for cheap solar panels & components will generally prove false economy in the longer term. Remember your system should provide 20+ useful years of energy generation!
You can’t get an accurate quote over the phone; only trust a company who take the time to come out to your home to do a detailed assessment which takes into consideration your home design and location factors (see below)
Location: First thing you need to know before you buy the solar panels is where to efficiently put these panels. The solar panels will work most effectively if you can face them towards north, they should also be set at the correct angle to point directly at the sun. There should not be any trees, buildings or shading that can block the solar panels. The effectiveness of the solar panels also depends on the kind of weather where you live in. Solar Panels installed in areas like Adelaide, Darwin and Brisbane can generate more electricity on an average day; these cities produce more 10% -30% more electricity compared to Hobart and Melbourne.
Choosing the best Solar Panel Supplier and Installer; Australia has an effective accreditation scheme, and the solar provider and installer of the solar panels must be accredited by the Clean Energy Council, who set a high standard for the design and installation of solar PV systems. Installer work is usually guaranteed for a year. The Clean Energy Council has provided a list of accredited designer/installers on their website that you can contact. When looking for designer/installer you should look for the good track records of the company and a good reputation. The designer/installer should have been in the industry for a quite awhile to secure their relevant expertise.
Solar panels & the other system components should meet or exceed the set industry standards; you should always make sure that the solar panel that you will be purchasing has meet all the standard components set by the Clean Energy Council. This will also give you eligibility to claim the solar credits & rebates available. You should ask your installer for the supply proof. The grid-connected inverters must be approved for the connection of the grid to Australia by complying with AS4777 and have the current Certificate of Suitability.
Researching small details about solar panels is a good thing to do before you go ahead and spend thousands of dollars. This can help you to protect the investment that you will be putting on the solar energy
The solidity of the solar power panels you purchase will probably be determined by their denseness. Sections which are more dense execute better, nevertheless they can generate much more strength.Compare the solidity of diverse before you decide the ones that you need to acquire.
By setting up a solar-powered water heater, that you can do your part to save lots of the planet. You can select from several different choice for solar warmed h2o. You may place these inside a location with total sunshine.
When you can afford it.This type of method songs the sun over the course of the day and throughout all periods, a keeping track of panel process is a good option. When it might be more expensive, the increased efficiency would really help you save money in the long run.
You have to buy a way to maintain the vitality you generate with the solar panel systems. A good battery power that you ought to consider to assist in proper safe-keeping.
If you don’t brain the investment, you should consider purchasing solar energy panels. Solar panels are pricey and may even story a little while prior to they pay money for themselves. Before you spend money on solar technology only when you’re deciding downward, you need to ensure your financial predicament is steady.
Be certain to install your solar panels to make sure they are placed in the most useful technique for exposure to the sun throughout the year. If you do not discover how to make this happen, consider the course that this sunlight travels and think about how that changes with the conditions.
Solar technology is a great way to reduce the quantity of air pollution created annually.There are already numerous standalone machines that make superb use solar energy to function.
It is advisable to mount your panels where by they may maximize their contact with the sun’s sun rays. Check into them usually to make certain that trees aren’t overgrown and blocking sunlight.
Get started with the best places in case your objective is solar powered energy. Starting with modest solar powered-run devices can help create the transition with out disrupting your everyday program. A steady conversion process will help the long-term responsibility.
In summary, there are several professionals to using solar energy instead of other energy varieties. Now you can use solar technology to experience the rewards without the need of lots of the drawbacks. Do far more investigation on solar power and locate pros who can help you.